The project re-envisioned a privately-owned waterfront parking lot into a rotating public art gallery honoring the Wisconsin River and its place in the lives and souls of people, past and present, that are deeply connected to the river. The initial idea of the project began with a local artist and a few community members who greatly cared about the waterway and its cultural connection to the greater Dells. Just as the river is there for all, the open-air gallery and overlook are now publicly accessible to the nearly 4 million people who visit the Wisconsin Dells year-round.

 

The landscape architect worked closely with the artist, from the site selection process, through the exhibit and site design, and implementation of the open-air gallery. Throughout the project, the artist and landscape architect established a mutually beneficial public-private collaboration between the City, business owners, and local foundations deeply tied to the public arts and Wisconsin River.

 

Downtown Wisconsin Dells is where tourism began, and tourism began because of the Wisconsin River. The

exquisite photographs of the Wisconsin River in the groundbreaking landscapes of H.H. Bennett in the late 1800s arguably marked the first foray into infusing art in the Wisconsin Dells experience and attracting visitors. Fast-forward

decades and generations, the river remains the singularly most enduring and inspiring photography subject.

 

“Soul of the River” deepens the story of the community, told with great humanity for those whose affection for the Wisconsin River runs deep. Located just a few blocks away from HH Bennett’s historic studio, the outdoor gallery is a beacon of the community’s devotion to protecting the river. People are able to learn the stories of the first female boat captain, Marty Fisher, and John A. Trumble who piloted the river's first wooden speed boats, among others. Those stories coupled with the photographs, create lasting emotional connections for residents and visitors alike.

 

The landscape architect was able to articulate the initial idea into a vision that not only strengthens the community’s voice through visual storytelling, but also raises awareness of the regional importance of protecting our natural resources for future generations. The park-like setting and structures integrate regional plants, local materials, and craftsmanship from those who call this place home.