As part of a Brownfield Redevelopment project, the planning and design consultants helped to secure a grant to assist with site remediation, site clean-up and redevelopment. The scope of services for the Green Bay Shipyard Redevelopment initially included advancing the conceptual design (completed by another firm) into design development and then construction documentation. Public engagement shifted the vision of the Shipyard and the scope evolved to include conceptual design. Public engagement heavily influenced the design of the project, reinforcing the City’s goal of designing a space for the community, including businesses and people in the Broadway District and especially residents, those who live in the neighborhood. 

The Shipyard will offer a rich assortment of attractions and programming that will provide visitors and residents with a year-round destination to gather. Anchored by a shipping container park that will house restaurants, incubator space for startup businesses, local artisans, boutique retail, equipment rentals, intern housing and Airbnb-type rentals. 

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Planned support attractions include a beer garden, urban beach, sand volleyball court, adventure playground, play fountain, dog park, hammock grove, lookout, fishing pier, kayak launch and marina, terraced waterfront seating, riverfront promenade, great lawn with room for a temporary stage and various pedestrian connections and amenities. The city aspires to be able to host a variety of events on site including festivals, markets, run/walks, concerts, movies and in winter months, ice skating, snow sculptures, sledding and winter markets. 

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The Shipyard is a complex, multi-disciplinary project led, designed, and managed by landscape architects. The project manager, lead designer and several production staff are landscape designers/architects. 

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Prior to 1795, the site of the Shipyard was a Menominee village and later became a burial site. Following colonization, the area became prime for fishing, lumber, fur, shingles, coal storage, iron smelting and paper mill industries. The industrial uses left significant scars on the property and has resulted in its vacancy for nearly 30 years. The industrial blight in the South Broadway Corridor, growing disinvestment in adjacent residential neighborhoods prompted the city to take action. The City began to acquire blighted/underutilized properties, obtain EPA assessment grant funding to facilitate future cleanup/redevelopment and developed a neighborhood investment strategy. The City’s goal is to redevelop the Shipyard as a catalyst for redevelopment within the entire corridor.